The legendary Gorillaz wanted a simple cross platform AR effect which would allow their fans to ape about under the guise of 2-D, Noodle, Murdoc or Russel. Marc took the images provided by the client and drew a few simple expressions in the style of Jamie Hewlett to bring a bit of life to the 2D masks.
Augmented Reality Design Studio worked with Project XIV to deliver the effects on Instagram and Snapchat.