This cross platform AR activation promotes Liam Payne's brilliant new single Stack it Up.  A collaboration with Ant Hagan of Aug IT UK bought 2 effects to both Facebook and Instagram.  The first being inspired by Liam's music video, this gives the user the chance to immerse themselves in the moment and place themselves (where ever they are in the world) in Liam's video.  The second effect is a fun, interactive game where users can compete and share their high scores with one another, a highly shareable tactic that is one of the first of its kind.
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