This was a fun cross platform effect for Instagram, Facebook & Snapchat created in partnership with the brilliant Firepit Technology team at Warner Music.  With this effect we were able to place the user into the Truth Hurts video by the amazingly talented and awesome Lizzo, giving them the chance to ask the question : Why men great 'til they gotta be great?
This effect involved modelling, rigging, texturing, custom material creation and a fake physics system as well as user segmentation and render pass manipulation.
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